Poesia

Why is it called a tennis bracelet?

Where does this iconic bracelet get its name?Where does the tennis bracelet get its name? This row of diamonds that adorns and illuminates the wrist was called an Eternity bracelet until 1987, due to it being a sparkling string diamond bracelet without a beginning or end.

That year a special event marked the history of this piece of jewellery: during a match, the American tennis player Chris Evert, lost the diamond bracelet on her wrist.

It was a classic Eternity bracelet: the American champion actually asked to stop play so she could find it, as the cameras kept rolling while she was looking for it on court, broadcasting the images live on TV for the whole world to see. It turned out to be great advertising for that type of bracelet, since been coined ‘Tennis bracelet’. That moment helped attribute a new practical value to the bracelet already known for its innate elegance. Now it was suitable even for the most casual looks, and became one of the most popular bracelets for both women and men. Chris Evert’s choice to wear this bracelet during a match was later shared by other famous names in the world of tennis such as Gabriela Sabatini and Serena Williams. The bracelet soon became an icon of elegance, dynamism and versatility, to be worn every day and for special occasions.

The elegant tennis bracelet subtly accompanies you through all the important events in your life.

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